Command & Convert is more than just a tech training - it’s a business transformation experience.
Learn how to leverage KW Command, Canva, and social media together to attract, nurture, and convert leads with ease. Through simple systems, actionable marketing strategies, and proven branding frameworks, you’ll turn overwhelm into momentum and build a business that works for you.
Master Command
Streamline Your Processes
Convert Leads
The turning point between chaos & clarity.
For real estate agents, Command & Convert is the turning point between chaos and clarity.
✅ You go from feeling overwhelmed by tech to feeling empowered by systems.
✅ From random marketing efforts to a consistent, data-driven brand presence.
✅ From reactive lead follow-up to proactive relationship building that converts.
Through this course, KW Real Estate Agents learn how to:
✅ Streamline their lead flow so no contact slips through the cracks
✅ Use Command, Canva, and social media together for powerful, cohesive marketing
✅ Build habits that turn Command into a true business hub — not a checkbox tool
✅ Develop the mindset and consistency that sustain long-term success
Why the Command & Convert Course?
This course isn't about teaching you where to click - it's about showing you why it matters for your business
01.
Plan with Purpose
Use Command's data for smarter business and market decisions
02.
Map the Client Journey
Build workflows that turn leads into clients, and clients into referrals
03.
Run ROI Focused Campaigns
Create marketing campaigns that actually produce results
04.
Forecast Opportunities
Predict income and adjust strategies with confidence
05.
Position Yourself Competitively
Leverage market data to define and showcase your unique value
My approach teaches the "why" behind every action in Command, connecting technology to real business outcomes
Join Us
What to Expect ...
Once you sign up, you'll receive a short survey designed to personalize your learning experience.
This survey will help identify your current skill level with Command and highlight any gaps in your knowledge. Based on your responses, you'll receive a customized roadmap tailored to your needs, ensuring you get the right training to maximize your success.
Whether you're just getting started or looking to master advanced strategies, this plan will guide you step by step—helping you streamline your systems, grow your confidence, and win in your business
Beginner
New to Command
You have little to no experience with Command. You're unsure how to navigate the platform or set up key systems. Perhaps you just joined KW! You need step by step guidance on set up, database management, and basic functions
Intermediate
Building Confidence
You understand and use Command regularly but aren't maximising its potential. You've set up SmartPlans, customised pipelines and started tracking leads. You need training on optimising workflows, reporting, and advanced automation.
Advanced
Active User
You actively use Command to manage your database, use the Opportunity Pipeline at a high level but need more guidance around lead funnels and how to market yourself more effectively. You've built Custom SmartPlans, integrated Command with other tools, and track your data effectively. You need strategies for refining processes, increasing efficiency, and scaling.
Hi, I'm Lesley
A MAPS Coach, and Regional Tech Trainer with Keller Williams
Over the years, I’ve coached and trained agents on how to optimize their systems, harness the power of technology, and achieve real success. I’m passionate about simplifying processes and providing agents with the tools they need to grow their businesses without feeling overwhelmed.
What sets me apart from most is my experience with the platform, and I teach Real Estate strategy so you know how to work the system for you.
Join Us
Your Investment
Monthly
$44.99
Single Estate Agents
-
Unlimited access to training library
-
Self Paced courses
-
Downloadable resources
-
Monthly Live trainings
-
Access to the community
- Marketing training
- Social Media Training
- Command Training
Monthly
$99
Market Centers & Teams
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Unlimited access to training library
-
Self Paced courses
-
Downloadable resources
-
Monthly Live trainings
-
Access to the community
-
Unlimited users
- Marketing training
- Social Media Training
- Command Training
- New Agent training
